CHAPTER 1: ORIGIN.
We are Benny, Alex and Paco, co-founders of
L - A - D ® — MONDAY - TO -SUNDAY.
We have been friends for as long as we can remember: we met thanks to our parents and we lived together for a while, we are even partners in a studio specializing in branding. From a very young age we grew up surrounded by footwear, the main activity of the city in which we live and which inspired us to create an original and innovative design brand.
CHAPTER 2: ENEMY AT HOME.
As a studio we have worked for the main footwear brands in Mexico, and during this time we have met people who have taught us and infected us with their passion for manufacturing, designing and making footwear, a passion that has motivated us to lay the foundations of a completely original brand. and innovative.
As we delved deeper and learned more about the footwear industry, we were amazed to learn the real problem: Mass manufacturing, minimal awareness, maximum use of the materials used and their correct disposal, a culture of exploitation of employees for the benefit of their " patterns”.
The reality is that as consumers we come to know a lot about the products we buy, but we are unaware of the hundreds of hands that are involved in their creation and the large number of hours that are dedicated so that a pair of shoes can reach us.
CHAPTER 3: RE-THINKING A NEW PATH.
That is why we want to share the magic of the footwear craftsmanship made in León, Guanajuato, Mexico with the world and the know-how of the people that has inspired us ever since.
Since the first sketches, our designs have evolved and improved to include more functional and versatile shoe silhouettes. Today our first collection of permanent hybrid sneakers is a symbol of a world united through the power of creativity, where the lines between everyday, business and travel have blurred.
We have given ourselves the task of manufacturing our products through an innovative manufacturing model with the help of artisans and specialists who share our philosophy. To achieve our goal, we have a strict code of conduct with which we ensure that all artisans must receive a living wage, healthy working conditions, and medical care. All associated workshops must comply with this code to be able to collaborate with L - A - D.
This is what doing less but better is all about.
CHAPTER 4: CULTURE.
The desire to challenge the status quo and inspire through creativity has made us rethink the traditional footwear industry to foster sustainability, diversity, inclusion and fair jobs.
At L - A - D we stand for youth, independence, creativity, curiosity and ambition. We constantly encourage the personal growth of our employees and through our global network of family and friends (suppliers), we connect like-minded people with the goal of creating a better world for all.
CHAPTER 5: SHOW MUST GO ON.
These 2 years have not been without difficulties. Different situations, such as the pandemic (COVID-19) and dozens of closed doors, made us question our future existence and although this question is still latent; Up to this point we are grateful to have found on our way people like you who have believed in our purpose of enriching Mexico: under a vision full of dedication, excellence and beauty.
CHAPTER 6: VISION.
L - A - D was launched with one main objective: to rescue the past, embrace the present and improve the future. A future where our purpose is to create all the gadgets of tomorrow, while we grow together meeting the needs and aspirations of our customers sustainably and ethically from: MONDAY - TO - SUNDAY
“We will be the Mexican footwear brand of the future: a modern company, fully humane and aware of the planet and its inhabitants”
CHAPTER 7: FUTURE.
We want to transcend and represent our culture around the world with creations that reveal the heart of León, Guanajuato, Mexico. Thank you for joining us on our journey, but most of all thank you for being a part of what will be a bright future for people and the planet.
Fulfilling our dream also means helping others to fulfill theirs. Therefore, evolution and transformation is a fundamental part of our history.
L - A - D ﾠ® ﾠALL TOMORROW'S ARTIFACTS
DESIGNED AND HANDCRAFTED IN
LEÓN, GUANAJUATO, MÉXICO.
L-A-D ® — MONDAY-TO-SUNDAY .
It is a high-end brand, epitome of modernity and functionality. His unwavering dedication to creating all of tomorrow's gadgets combines design, comfort and versatility with the integration of the best materials and exceptional craftsmanship. The time dedicated to the refinement of the lines and the excellence of the details give shape to a hybrid approach to fashion defined by timelessness.
DAILY - BUSINESS - TRAVEL
DAILY - BUSINESS - TRAVEL
毎日 - ビジネス - トラベル
QUOTIEN - AFFAIRES - VOYAGE